
Brand Authority and E-E-A-T: Why AI Trusts Some Sites Over Others
Engines quote the page they can defend. Why does AI trust some sites over others comes down to a named author and a second source that agrees with them.
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Posts tagged AI citation collect Will Spurlock's writing on this topic. The three newest excerpts: Engines quote the page they can defend. Why does AI trust some sites over others comes down to a named author and a second source that agrees with them. Wikipedia as a domain is heavily cited. Your page is a different bet. When a wiki node helps ChatGPT or Perplexity, when it does not, and what to do instead. AI cites people it can verify. Here's how LinkedIn, author markup, and consistent profiles turn your name into a machine-readable authority signal.
7 posts as of 2026-09-21, counted from content/blog frontmatter
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Posts tagged AI citation collect Will Spurlock's writing on this topic. The three newest excerpts: Engines quote the page they can defend. Why does AI trust some sites over others comes down to a named author and a second source that agrees with them. Wikipedia as a domain is heavily cited. Your page is a different bet. When a wiki node helps ChatGPT or Perplexity, when it does not, and what to do instead. AI cites people it can verify. Here's how LinkedIn, author markup, and consistent profiles turn your name into a machine-readable authority signal.
7 posts as of 2026-09-21, counted from content/blog frontmatter.
Start with "Brand Authority and E-E-A-T: Why AI Trusts Some Sites Over Others". Engines quote the page they can defend. Why does AI trust some sites over others comes down to a named author and a second source that agrees with them.