eminemshady97.com
Eminem — SHADY 97
Unofficial Eminem digital museum by Will Spurlock: catalog, essays, gallery, and Notify Me shop — not eminem.com.
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✨ $500 AI Visibility Audit — live at Spurlock Studios. Book the audit
What websites has Will Spurlock built?
Will Spurlock builds custom-coded websites for music artists, trades, and cannabis brands — 28 shipped sites in this portfolio, no templates.
Each case study is a live, hand-crafted property with semantic markup and conversion-first layout.
Updated
eminem-demo.netlify.app
🎵 Music Artists
Eminem — SHADY 97
Unofficial Eminem digital museum by Will Spurlock: catalog, essays, gallery, and Notify Me shop — not eminem.com.
How does the $20K website framework work?
I don't build informational brochures. I build immersive digital experiences using a proprietary 3-step framework designed to convert visitors into die-hard fans and paying customers.
01
What is vibe engineering and immersion?
We prioritize vibe over simple function. Using a hybrid of Neo-Brutalism and Glassmorphism, we map your brand's atmosphere into custom color palettes, tight typography, and perpetual micro-motion.
- AI-Generated Product Proofs
- Perpetual Motion & Floating Elements
- User-Led Journey Navigation
02
What is the 6-D UI/UX polish?
Every page goes through a rigorous visual audit across six dimensions: Hero Impact, Micro-Interactions, Visual Hierarchy, Typography Craft, Section Flow, and Responsive Polish.
- Cinematic Film-Burn Entries
- RGB Glitch Text & Tape Labels
- Zine-Photo Tilts & Textures
03
How is semantic SEO architecture built?
Beautiful design is useless if it can't be found. We build for 10x visibility utilizing strict semantic HTML, comprehensive meta tagging, and robust accessibility standards.
- Strict Semantic DOM Nodes
- Deep OpenGraph Tagging
- WAI-ARIA Screen Reader Compliance
neontrees.com
Neon Trees
Custom-coded Neon Trees artist site by Will Spurlock: Sink Your Teeth, tour, merch, and press on React — not the Webflow neontrees.com.
Updated
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fridaypilotsclub.com
Friday Pilots Club
Custom-coded Friday Pilots Club site by Will Spurlock: Nowhere, live dates, lore, shop, and Passengers — a Netlify demo, not Squarespace.
Updated
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pertinence.com
Pertinence
Collective site for Pertinence with discography, ranking, gallery, and store around 38M+ streams.
Updated
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roekapara.com
Roe Kapara
Artist site for Roe Kapara with Spotify, catalog, tour, videos, merch, and a press kit.
Updated
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blackpontiac.com
Black Pontiac
Band site for Black Pontiac with album, shows, press, Spotify, and film-grain concert photos.
Updated
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sueco.com
Sueco
Artist site for Sueco with a video hero, discography, Now Playing, and Suecotic Records branding.
Updated
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redleather.com
Red Leather
Artist site for Red Leather with Spotify bar, tour CTAs, and a noir black-and-blood look.
Updated
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mykidbrother.com
My Kid Brother
Band site for My Kid Brother with music, tour, merch, story, and Leesburg editorial warmth.
Updated
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foxtide.com
Foxtide
Band site for Foxtide with Entropy album cues, tickets, tour, press, merch, and a theme toggle.
Updated
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uicideboy.com
$uicideboy$
Custom fan site for $uicideboy$ with discography, Grey Day tour archive, and member pages.
Updated
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arizonazervas.com
Arizona Zervas
Artist site for Arizona Zervas with music, tour dates, and a hub that keeps fans on the catalog.
Updated
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thewrecks.com
The Wrecks
Band site for The Wrecks with kinetic layout, music, tour dates, and merch in one place.
Updated
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kyle.com
KYLE
Artist site for KYLE with a colorful catalog, video, and shop that matches his upbeat brand.
Updated
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bohnes.com
Bohnes
Artist site for Bohnes with a cinematic dark theme, music, merch, and lore pages.
Updated
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kidbrunswick.com
Kid Brunswick
Artist site for Kid Brunswick with punk type, music, tour dates, merch, and videos.
Updated
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olivermalcolm.com
Oliver Malcolm
Artist site for Oliver Malcolm with music, videos, merch, and an archive that matches the genre mix.
Updated
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dreamers.com
Dreamers
Band site for Dreamers with music, live dates, press, shop, and a dream-pop visual system.
Updated
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peoplerugly.com
People R Ugly
Brand site for People R Ugly with music, shows, media, and confrontational art direction.
Updated
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winyah.com
Winyah
Band site for Winyah with music, live dates, store, story, and a warm close-listening layout.
Updated
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axthehatchetmen.com
Ax & The Hatchetmen
Band site for Ax & The Hatchetmen with music, tour, store, press, and a hard-rock look.
Updated
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jpfuller.com
JP Fuller
Artist site for JP Fuller with music, shows, shop, and a personal singer-songwriter layout.
Updated
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therunarounds.com
The Runarounds
Band site for The Runarounds with music, tour, merch, videos, and garage-rock grit.
Updated
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roycefisherman.com
Royce Fisherman
Artist site for Royce Fisherman with music, live dates, press, videos, and premium polish.
Updated
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allcityhvac.com
All City HVAC
Service site for All City HVAC with services, reviews, lead forms, and emergency contact.
Updated
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clearingacres.com
Clearing Acres
Service site for Clearing Acres with service pages, before/after gallery, and quote requests.
Updated
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divinetoke.com
Divinetoke
Brand site for Divinetoke with products, story, SEO blog, and shop in a luxury-lifestyle look.
Updated
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mattcoffeydesign.com
Matt Coffey Design
Portfolio site for Matt Coffey Design with project gallery, detail pages, and contact.
Updated
View Case Study→
28
Websites Delivered
As of August 2026 · 28 rows in src/data/showcaseData/showcase-sites.ts as of 2026-08-27
4
Industries Served
As of August 2026 · music, construction, cannabis, other in showcase-sites.ts as of 2026-08-27
2
Years in this book
As of August 2026 · year fields 2025–2026 on the 28 showcase-sites.ts rows
28/28
Listed sites still published
As of August 2026 · 28 of 28 portfolio rows in showcase-sites.ts remain published as of 2026-08-27
Frequently Asked Questions
Everything you need to know about the web design process.
What types of websites does Will Spurlock build?
Will Spurlock builds premium, custom-designed websites using modern web technologies. Specializing in $10K+ quality experiences, these sites feature bespoke animations, high-converting layouts, and advanced UI/UX polish tailored for service businesses, music artists, and tech startups. The music book includes SHADY 97, Neon Trees, and Friday Pilots Club alongside the rest of the artist list.
How much does a custom website cost?
Custom sites on this page are scoped in the $10K–$20K range as of August 2026, matching the $10K-quality claim and the $20K framework on this index. Exact quotes still come from a discovery call once scope, motion, and integrations are clear.
Do you provide SEO and technical optimization?
Yes. Every website is built with a Semantic SEO architecture and the same 30-point SEO, UI/UX, and AEO pass used on SHADY 97 — ten items in each lane per route — so ChatGPT, Perplexity, and Google AI Overviews can extract the page. Sites load fast, rank on search, and stay crawlable.