Quick Facts
Tech Stack
Key Features
- Service showcase that names the work instead of hiding it behind a generic “what we do” blur.
- Trust badges and reviews placed where a homeowner deciding on a call can actually see them.
- Lead forms and an emergency contact CTA in the same premium layout as the service pages.
- Responsive layout so the request path works on a phone, not only on a desktop brochure.
What did Will Spurlock build for All City HVAC?
Service site for All City HVAC with services, reviews, lead forms, and emergency contact.
A conversion site built for All City HVAC with services, reviews, and lead forms so homeowners can request a call instead of bouncing off a thin trade page.
What problem did All City HVAC have?
HVAC sites in a commoditized market often look like they were built to lose the job: clip-art banners, buried phones, and no reason to trust the company over the next listing. All City needed to stand out without inventing awards. Services, reviews, lead forms, and an emergency contact had to be obvious. Trust is the product; the page had to show it. Forms and emergency contact are the job. Those asks had to stay visible on a phone so the premium look did not bury the call. A beautiful trade page that hides the number still loses the job.
How was the All City HVAC website built?
The site is React, TypeScript, Tailwind, Framer Motion, and Vite with a palette and photography closer to a premium services brand than a trade template. Service pages, reviews, and forms share that system. The emergency CTA is visible, not hidden in a hamburger. Conversion is the layout job: short path from problem to request. Nothing here invents a close rate. Service, review, and form routes are the conversion path. React, TypeScript, Tailwind, Framer Motion, and Vite keep the premium trade look on those interiors so a homeowner requesting a call does not fall into a dated contractor template. The emergency CTA stays visible on small screens.
What changed after the All City HVAC site launched?
What shipped is a conversion-focused All City HVAC site: services, reviews, lead forms, and emergency contact under one premium trade identity. The company is no longer represented by a thin commodity page. This case study does not publish lead counts or revenue; the extractable outcome is a website that asks for the call and looks like it deserves it. A visitor can read services, see reviews, and submit a lead or emergency contact on one premium trade page. The ask is visible. No lead-volume numbers are in the portfolio data, so none are stated here.
Frequently asked questions
Who is the All City HVAC website for?
The All City HVAC website is for prospective customers comparing All City HVAC in construction & trades.
What shipped on the All City HVAC website?
The 2025 All City HVAC site shipped Service showcase that names the work instead of hiding it behind a generic “what we do” blur., Trust badges and reviews placed where a homeowner deciding on a call can actually see them., Lead forms and an emergency contact CTA in the same premium layout as the service pages., and Responsive layout so the request path works on a phone, not only on a desktop brochure..
What did the All City HVAC website cost or earn?
This case study does not publish a project fee or client revenue for the All City HVAC website. It is a 2025 custom-coded build; no earnings figure is on record.
