Who is Will Spurlock?

Will Spurlock is an AI Visibility engineer and fractional AI CTO who builds custom-coded websites, n8n agents, and automations.

He has shipped 500+ automations, recorded 20,000+ hours on agentic systems, and 35,000+ hours saved for clients, with SEO certification since 2021.

Reviewed September 7, 2026

Read AIO vs traditional SEO, AI Visibility vs traditional SEO, building AI agents in n8n, the n8n MCP guide, answer engine optimization, and schema and entity SEO. Browse selected websites, the automation portfolio, or contact. I founded Spurlock Studios LLC in summer 2026; the practice previously operated as Spurlock Solutions AI.

Who is Will Spurlock?

In an era where technology moves faster than traditional enterprise can adapt, off-the-shelf software often creates as many bottlenecks as it solves. I build hyper-customized, self-healing systems utilizing the Model Context Protocol (MCP), n8n, and frontier AI models that mold to your exact business logic.

I hold all Make.com certifications for AI Automation, and I have personally collaborated with the n8n team on several projects. For the last 4 years (with many 80-hour weeks), I've lived and breathed AI and agentic systems. He founded Spurlock Studios LLC.

What does Will Spurlock actually build?

Will Spurlock builds custom-coded React websites and n8n agent systems so ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews can discover, understand, and cite a brand. The stack is semantic HTML, prerendered routes, and JSON-LD graphs — not a page builder — so answer engines can read the page the same way a customer does.

On the operations side he ships Model Context Protocol (MCP) tools, n8n workflows, and autonomous agents that sit behind those sites: lead routing, content ops, merch and intake, and reporting. The public proof lives in the automation portfolio and the selected websites index — React properties for music, trades, and cannabis brands, plus 500+ production automations counted from the operator book of work.

The through-line is AI Visibility: AIO so crawlers can parse the site, AEO so the page is the answer an engine cites, and GEO so generative results have a clean entity to recommend. Clients hire the same person for the site, the schema, and the agents that keep the system running.

What is Will Spurlock's AIO, AEO, and GEO work?

My primary focus and selling point when building websites is an absolute dominance in AIO (Artificial Intelligence Optimization), AEO (Answer Engine Optimization), and Generative Engine Optimization (GEO).

I have been at the forefront of AI-SEO since the beginning, consulting with the top brands of today back then. I don't just follow best practices; I am the cutting edge. I build websites that don't just look like a $20k experience—they are architected from the ground up with structured data and pre-rendering pipelines so AI crawlers like Perplexity, ChatGPT, and Google AI Overviews read and cite your business before your competitors. I was originally certified in SEO back in 2021, and have evolved those foundations into true generative visibility. SEO certified 2021 · SEO certification.

What websites and growth work has Will Spurlock shipped?

I have built HUNDREDS of production-ready websites. The ones visible in my portfolio are only the tip of the iceberg (the ones I am publicly allowed to display). My primary clientele spans blue-collar small businesses, music artists, and the cannabis industry. See selected websites

Beyond engineering, I have a deep background in viral social media growth and management. I generated over half a billion impressions (2019–2024 · YouTube, TikTok, Instagram · operator analytics), mastering the art of digital attention.