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This category files posts about getting a business named and cited when people ask ChatGPT, Perplexity, and Google AI Overviews for a recommendation. You will find playbooks for generative engine optimization, answer engine optimization, and AI optimization as three jobs, not three slogans. Will Spurlock writes the operator methods he uses on client sites: audits, extractable pages, citation tracking, and the content shapes models actually quote. Coverage includes local businesses, ecommerce catalogs, comparison articles, and author authority. If you want to know what is in this category, it is the AI visibility shelf for generated answers instead of ten blue links.
67 posts as of 2026-09-09, counted from content/blog frontmatter
AI Visibility
This category files posts about getting a business named and cited when people ask ChatGPT, Perplexity, and Google AI Overviews for a recommendation. You will find playbooks for generative engine optimization, answer engine optimization, and AI optimization as three jobs, not three slogans. Will Spurlock writes the operator methods he uses on client sites: audits, extractable pages, citation tracking, and the content shapes models actually quote. Coverage includes local businesses, ecommerce catalogs, comparison articles, and author authority. If you want to know what is in this category, it is the AI visibility shelf for generated answers instead of ten blue links.
67 posts as of 2026-09-09, counted from content/blog frontmatter.
Start with "What a Believable AI Visibility Case Study Looks Like (And What to Ignore)". Judge an AI visibility case study by named engines, a dated prompt panel, and a kept baseline. Ignore +400% ChatGPT traffic claims that lack a screenshot.
