
Should You Retrain Your SEO Agency for GEO?
A buying decision guide for owners: when to retrain your SEO agency for GEO, when to replace them, what a retainer should include, and the red flags that mean walk away.
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Posts tagged ai overviews collect Will Spurlock's writing on this topic. The three newest excerpts: A buying decision guide for owners: when to retrain your SEO agency for GEO, when to replace them, what a retainer should include, and the red flags that mean walk away. GEO changes how you write content, not whether you need a website. Here's what Generative Engine Optimization actually requires vs traditional SEO. Google I/O 2024 just dropped. 121 'AI' mentions, Gemini 1.5 Flash, Project Astra's real-time assistant, and the 2M token Pro window. Here's what actually matters.
4 posts as of 2026-07-31, counted from content/blog frontmatter
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Posts tagged ai overviews collect Will Spurlock's writing on this topic. The three newest excerpts: A buying decision guide for owners: when to retrain your SEO agency for GEO, when to replace them, what a retainer should include, and the red flags that mean walk away. GEO changes how you write content, not whether you need a website. Here's what Generative Engine Optimization actually requires vs traditional SEO. Google I/O 2024 just dropped. 121 'AI' mentions, Gemini 1.5 Flash, Project Astra's real-time assistant, and the 2M token Pro window. Here's what actually matters.
4 posts as of 2026-07-31, counted from content/blog frontmatter.
Start with "Should You Retrain Your SEO Agency for GEO?". A buying decision guide for owners: when to retrain your SEO agency for GEO, when to replace them, what a retainer should include, and the red flags that mean walk away.